Hasbro introduces the Action Figure – GI Joe

 February 9, 1964 – In 1964 everybody knew that real, red blooded American boys did not play with dolls.  So Hasbro launches a new concept – it’s not a doll, it’s an Action Figure!  Now little boys can act out their aggressive fantasies indoors as well as out, as the try to kill and maim the enemy rather than each other.  Mothers sighed with relief when they learned that though GI Joe was a male, he was not exactly anatomically correct.  No need to worry about embarrassing questions from grandma or little sis. And fathers, many of them veterans of WWII, could explain to their sons what dog tags were and how to clean a rifle.  Ah, the Spartans!  Now they had something,  Strart training warriors from the begining.

Advertisements

1 Comment

Filed under 1960s

One response to “Hasbro introduces the Action Figure – GI Joe

  1. Gotta love marketing – Here’s a Ken doll with different clothes!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s